FreeWill makes estate planning warm, intuitive, and totally free.
During my year there, I increased quarterly blog views by 28%, quarterly webinar attendance by 24%, and quarterly ad impressions by 34%.
Gated assets and blogs
Wrote and designed 30+ long and short form blogs, gated assets and templates that accounted for 60% of organic traffic (1,000,000+ views), 80% of lead generation (5,000+ emails), and 50% of revenue on resources.freewill.com.
Click on the images to read more!
Major donor email templates
How to ask for donations after one-on-one conversations
Webinars
Organized, operated, and crafted content for 40+ bi-monthly webinars, with an average attendance of 1,000 nonprofit professionals.
Sample Email/Social Strategy
During the interview process, I designed this organic email and social strategy deck as a portfolio to showcase my design and copy skillset to the hiring team. In it, I included infographics, and social media graphics, as well as sample posts.
